Learn How to Improve Your Key Metrics Without Drowning in a Sea of Numbers

Workshop Overview
When you first launch a product, lots of things can and do go wrong. While the natural tendency is to want to build more features and run more marketing campagins, blindly pushing features or campaigns is not the answer. 

At the workshop, you'll learn a systematic methodology for baselining your current progress and formulating a plan for improving your key metrics. 

What you'll learn 
*       How to differentiate actionable metrics from vanity metrics.
*       What is cohort analysis and why you should care.
*       How to measure true progress, without drowning in a sea of numbers.
*       How to eliminate guesswork from feature releases, and measure what works.
*       How to go behind the numbers to unlock additional customer insights. 
*       How to troubleshoot trials and improve conversions.
*       How to identify and tune your primary engine of growth.

This workshop includes a pre-order copy to Ash Maurya's upcoming book: Running Lean, 2nd Edition (March, 2012) and 30 day access to USERcycle which implements all of the concepts from the workshop (a combined $125 value).

Who should attend
This is an advanced workshop full of practical tactics you can take back to your product. It will be particularly beneficial if you already have a product and are currently involved with tuning your customer lifecycle using either homegrown or third party analytics. 

Where

Acton School of Business,
1404 East Riverside Drive Austin,
Texas 78741

Presenter: Ash Maurya, founder of Spark59, author of Running Lean

Ash Maurya (@ashmaurya) is praised for offering some of the best and most practical advice out there for entrepreneurs. He challenges the notion that start-ups should plan based on gut, intuition and luck. Instead he applies a systematic process for rigorously stress testing your “Plan A” until you achieve a plan that works.

Since bootstrapping his last company seven years ago, he has launched several products and one peer-to-web application framework. He has been rigorously applying customer development and lean start-up techniques to his products, which he frequently writes about on his blog (www.ashmaurya.com). 

“You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill - you stay in Wonderland and I show you how deep the rabbit-hole goes.” 
- Morpheus, The Matrix